Hi, This Is Ashour
Specializing in data-driven approaches with 7 years of experience in B2B and B2C product development.
Experience
- Leading the development of a comprehensive property management system
- Conducting market research and competitor analysis
- Defining product roadmap and prioritizing features
- Collaborating with cross-functional teams to ensure timely delivery
- Responsible for delivering an internal social mobile application
- Conduct internal employee interviews to gather their interests
- Prioritize features and modules
- Deliver backlog and roadmap
- Led entire digital transformation initiative
- Provided 8 e-services to end-users through the royal reserve website
- Delivered internal employee management mobile application
- Achieved 13.75% organic growth in users
- Led rebranding identity process for the Royal Reserve
- Generated the Xretail unified e-commerce product backlog
- Optimized CXM through Microsoft Dynamics 365
- Contributed to creating B2B e-commerce CXM features
- Managed the development and launch of multiple software products
- Conducted user research and usability testing to improve product features
- Collaborated with international teams to ensure product alignment with global markets
- Implemented agile methodologies to streamline product development processes
About Me
Problem Solver
Dedicated and efficient product manager with proven expertise in handling all phases of product lifecycles.
Prototype to MVP Expert
Skilled in building prototypes from scratch and transforming them into Minimum Viable Products (MVPs) with the best syntax and practices.
Innovation Driver
Constantly pushing boundaries to create innovative solutions that address user needs and business goals.
Inspired by the Greatest
Muhammad Ali serves as one of my role models, inspiring determination and excellence in all aspects of my work.
Skills
Tools & Platforms
Design Tools
Languages
Selected Work
Property Management • 2024
Msool Property Management System
Leading the development of a comprehensive property management system that streamlines operations for property managers and enhances the guest experience through smart automation.
Digital Transformation • 2023
Imam Turki Reserve Digital Platform
Led the digital transformation initiative for the royal reserve, providing comprehensive e-services and tourism management tools through an integrated digital platform.
Internal Communications • 2022
Nupconeers Social Platform
Delivering an internal social mobile application for employee engagement.
Healthcare • 2021-2022
Clinic Gulf Mobile Platform
Led the development of a comprehensive healthcare mobile application for Kuwait's leading medical facilities, featuring an intuitive appointment booking system and specialty-based doctor search.
Healthcare • 2020
UDeal Medical Services Platform
Developed a comprehensive medical services bidding platform connecting healthcare providers with patients, featuring dynamic pricing and appointment management.
Case Studies
Detailed examples of my product management approach, process, and impact.
The Challenge
Transform the traditional construction materials procurement process through a digital marketplace solution.
My Approach
- Conducted extensive market research and stakeholder interviews
- Analyzed procurement workflows and pain points
- Developed user-centric marketplace solution
- Implemented supplier verification system
The Solution
Created a digital marketplace platform featuring:
- Verified supplier network to build trust
- Real-time inventory management to reduce overstock
- Accurate quantity estimation tools
- Surplus material resale marketplace
- Quality assurance protocols
- Integrated payment solutions
The Challenge
Conduct an in-depth analysis of the market-leading property management system (Guesty) to understand its features, target market, and competitive advantages for informing our product strategy.
My Approach
- Analyzed property types and market segments
- Conducted comprehensive feature analysis
- Performed SWOT and competitor analysis
- Evaluated pricing models and GTM strategies
- Assessed regulatory environment and compliance requirements
The Solution
Delivered a detailed discovery report covering:
- Property types analysis (Vacation rentals, Apartments, Hotels)
- Key features evaluation across operations, finance, and guest experience
- Competitive landscape and SWOT analysis
- Pricing strategy and target customer segmentation
- Go-to-market strategy recommendations
The Challenge
Develop a scalable digital solution to streamline volunteer management, event coordination, and reporting for one of Egypt's largest humanitarian organizations.
My Approach
- Conducted in-depth analysis of existing manual processes
- Collaborated closely with stakeholders to define key requirements
- Implemented Agile methodology for iterative development
- Designed for scalability and future expansion
The Solution
Delivered a comprehensive volunteer management platform featuring:
- Volunteer registration and profile management system
- Event creation and volunteer assignment tools
- Real-time volunteer tracking and coordination
- Advanced analytics dashboard with volunteer metrics
- Automated notification system for events and tasks
- Bilingual support (Arabic/English)
- Mobile application for volunteers